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Advertising that Works
Ten marketing priorities when you start your business
Improving the effectiveness of your advertising
Gain customer loyalty and keep your regulars for life
How to accurately forecast sales
Ways to identify new markets and customers
Use focus groups to understand your customer
Undertaking your own market research
Five top ways to research your market
Creating a promotional plan
Sure-fire marketing plan in eight easy steps
Testing the market before taking the plunge
10 ways to build a competitive advantage
Identifying your target market
Build your marketing plan by creating awareness
How to write a customer questionnaire
Be aware of cultural differences within your customer base
